It pays to read the small print! 'Puffs' are yet another product promoted as being good for you. According to the boldly marketed TV adds, there are 'No Artificial Colours or Flavours'- but what lies within the ingredient list? Is this what is termed 'advertising by ommission'?
These snack bars are available in Chocolate, Caramel & Berry- true, there are no artificial colours but there are artificial flavours & other additives.
All have a very high sugar content & whilst the Caramel has hydrogenated fat (8th) it also has 3 ingredients which are highly likely to contain MSG- namely, Whey Powder (10th), Soy Lecithin (12th)& flavour (mentioned twice: 14th & 24th).
Whilst the Berry flavour has no artificial colours, it too has both Soy Lecithin & Flavour.
It is also full of concentrated fruits which, if you have been reading my posts for some time, you would now realise that these fruit concentrates nearly always contain high fructose corn syrup- one of the big nasties we need to avoid.
It was pleasing to see no forms of MSG in the chocolate flavoured puffs but it's still very high in sugar & energy dense.
My advice is to always avoid processed foods with a long ingredient list & a long USE BY date. They are 'immortal' foods and our bodies & brain function so much better on 'real whole foods'.
Looking for a snack to give to your children- look no further than fresh, seasonal fruit.
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