Tuesday, 6 November 2012

'PINK WASHING' for Cancer

For a number of years now there has been an ever-increasing number of products (both food, clothing & gadgets etc) that once purchased, donate a part of their profits to the Breast Cancer Foundation. A few years ago Arnott's introduced  Pink Tim Tams into the Australian market. I had my photo taken next to a huge poster promoting these biscuits in a Westfield Shopping Centre because, at the time I thought it was very ironic that a product which actually had a recognised carcinogenic colour in it (namely, 129 Allura Red AC) in the pink filling, was linked to a 'Cure for Cancer'!
Some pink products and labels have been adopted by the very companies and corporations whose products are linked to causing cancer in the first place. KFC's ridiculous "Buckets for the Cure" campaign, for example, is hugely inappropriate in light of the fact that the chain's fried chicken is filled with cancer-causing acrylamides, genetically-modified organisms (GMOs), and other toxic chemicals.



 Just think about what would happen to all that pink 'food' and gear if women were given even simple cancer prevention guidelines that included things like avoiding toxic bisphenol-A (BPA) and estrogen-producing soy products, for instance, and instead taking cancer-preventing superfoods and herbal supplements.

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