Tuesday, 19 February 2013

SPC Fruit Crush Ups

When reading the claims on the front of this 'food-like product' namely, 'No Nasties, Fast Fruit Snack, Freeze for School Lunch Boxes & 1/2 serve fruit', I was immediately suspicious.
Unfortunately, many consumers would not realize that the 3rd ingredient listed,  'Natural Strawberry Flavour' contains more nasties than I have room to list here!  But then again why not! Here it is in small print!


According to Schlosser, a typical artificial strawberry flavour – in foods such as yoghurts– will probably contain such chemicals as amyl acetate, amyl butyrate, amyl valerate, anethol,anisyl formate, benzyl acetate, benzylisobutyrate, butyric acid, cinnamylisobutyrate, cinnamyl valerate,cognac essential oil, diacetyl,
dipropyl ketone, ethyl acetate,ethyl amyl ketone,ethyl butyrate,ethyl cinnamate,ethyl haptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate,
ethyl nitrate, ethyl propionate, ethyl valerate,heliotropin, hydroxyphrenyl-2-butanone,alpha-ionone, isobutyl anthranilate, isobutylbutyrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate,methyl benzoate, methyl cinnamate, methylheptine carbonate, methyl naphthyl ketone,methyl salicylate, mintessential oil, neroliessential oil, nerolin, neryl isobutyrate, orrisbutter, phenethyl alcohol, rose, rum ether,gamma-undecalactone, vanillin and solvent.

In addition to this, the advertised price is $14.33 kg! Best to adhere to Michael pollen's rule: 'If it came from a plant, eat it; if it was made in a plant, don't."



                                                                   

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