Tuesday, 5 February 2013

U.S.A.- new Coca-Cola ad campaign

This You Tube clip is amazing- it does what I would like to do to many of our television advertisements which promote the supposed health benefits of their  'immortal food-like substances'.

 The translation is enacted by The Centre for Science in the Public Interest (CSPI).

The  Coca-Cola ad campaign focuses on the mistaken belief that beating obesity is a matter of counting calories. This theory has been found to be false. All calories are NOT the same, and obesity is the result of consuming too many of the wrong type of calories.Carbohydrates (fructose and grains) affect the hormone insulin and leptin, which are very potent fat regulators. Fats and proteins affect insulin to a far lesser degree.

It's not just the soft drinks with fructose in them that consumers need to avoid.
Research published in 2011 found that people who drank two or more diet drinks a day experienced waist size increases that were six times greater than those of people who didn't drink diet drinks!

                                            Coming together: translated


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