Wednesday, 13 February 2013

Up & Go Energize

Whilst on the subject of 'Poppers' / drinks I decided to look into the ingredients in the relatively new Sanitarium Up & Go 'Energize'.
Unfortunately, it violates at least 3 of Michael Pollan's essential food rules, namely,
Avoid food products that contain high-fructose corn syrup.
Avoid foods that have some form of sugar (or sweetener) listed among the top 3 ingredients. (barley malt, beet sugar, fruit juice concentrate etc)
Avoid food products that contain more than 5 ingredients.

Cane sugar is the 3rd ingredient listed; fructose is 6th; corn syrup (i.e. fructose) solids are 11th and 15 or so ingredients in total.
In addition to this, canola oil  which has been linked to macular degeneration of the eye is 5th on the ingredient listed only to be superceded (i.e.4th), by 'soy protein' which is a form of MSG. The inevitable word 'flavour' (i.e. a form of MSG) is 9th on the list.
It was pleasing to see no 'maltodextrin' on the ingredient list as is in the original Up & Go products.
However, definitely not a wise purchase for the school lunch box or breakfast on the run.





                                                                            

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