Friday, 13 July 2012

MISLEADING ADVERTISING

Maggi noodle delights: the label clearly states (in bold print) NO ADDED MSG & ONLY NATURAL COLOURS & FLAVOUR.
However, on the back of the wrapper (in very small print) the ingredient list states the flavour sachet contains HYDROLYSED VEGETABLE PROTEIN (a form of MSG!) as well as FLAVOUR ENHANCER 635.
Both of these additives are far from natural- this is advertising by omission and very misleading as most consumers do not read the fine print. 
Next week I will explain exactly how Hydrolysed Vegetable protein is made and this may make you more interested in looking at the fine print!

No comments:

Post a Comment